Iranian, Dubai-Based Conceptual Music Artist, Creative Producer, and Multidisciplinary Digital Creator
Pouya Shahri (born 9 November 1991 in Tehran, Iran) is an Iranian multidisciplinary creator based in Dubai, whose work spans conceptual music, creative production, digital systems, and technology-driven artistic development. Working across disciplines rather than within a single fixed category, Shahri has built a creative identity centered on the relationship between music, storytelling, systems thinking, and emerging forms of digital expression.
Based in Dubai, he has developed a multidisciplinary path shaped by the city's convergence of ambition, technology, cultural diversity, and creative reinvention. Over more than a decade, Shahri has cultivated his expertise through self-directed study, practical experimentation, and sustained project-based learning. This self-taught foundation has become central to his approach, allowing him to combine technical precision with conceptual depth and to treat digital creation not simply as a functional discipline, but as a medium for building experiences, ideas, and worlds.
In the digital field, Shahri's work is rooted in systems thinking. He approaches technology as a creative medium, using development, digital architecture, and experience design to translate abstract ideas into structured, fully realized environments. His broader philosophy centers on the balance between functionality, aesthetics, and human behavior - a perspective that extends across both his technological and artistic work.
As a conceptual music artist and creative producer, Shahri develops projects through concept design, lyrical direction, and narrative-driven creative production. His musical practice is built around ideas before genres: each work begins with a central human question, an emotional premise, or a narrative architecture. Rather than treating songs as isolated releases, he develops concept-driven musical worlds with their own emotional logic, artistic identity, and internal structure.
His first major music project, AiTurn: Songs Talk Back, introduced this approach through a response-driven album concept in which songs engage with the emotional narratives of recognizable pop works - not as covers, but as independent compositions shaped by new dramatic perspectives and original narrative frameworks. The project established Shahri's interest in music as a space for emotional storytelling, conceptual experimentation, and creative reinterpretation. He later expanded his musical practice through additional concept-led releases exploring seasonal storytelling, contemplative listening, and spiritually oriented sound experiences.
A meaningful part of Shahri's professional journey has been shaped alongside his wife, Shirin Erfani, with whom he has built and advanced a shared creative path across digital work, artistic experimentation, and entrepreneurial ambition. Their journey reflects a long-term commitment to transforming original ideas into purposeful creative and digital ventures.
Across music, technology, and creative entrepreneurship, Pouya Shahri's work is defined by a singular pursuit: turning complex ideas into experiences that feel emotionally immediate, intellectually intentional, and unmistakably his own.
| Full Name | Pouya Shahri |
|---|---|
| Born | 9 November 1991 |
| Birthplace | Tehran, Iran |
| Based in | Dubai, United Arab Emirates |
| Known for | Conceptual music, creative production, digital systems |
| Notable project | AiTurn: Songs Talk Back |
A response-driven concept album built around songs that answer emotional narratives through new dramatic perspectives.
Released: 2025
Type: Concept album
Artist: Pouya Shahri
A response-driven concept album built around songs that answer emotional narratives through new dramatic perspectives.
Released: 2025
Type: Album
Artist: Pouya Shahri
A seasonal concept release shaped around new holiday storytelling and modern production detail.
Released: 2026
Type: Listening album
Artist: Pouya Shahri
A contemplative listening project arranged for calm, attention, and reflective sound experiences.
Official reference article introducing Pouya Shahri, Iranian Dubai-based conceptual music artist, creative producer, and multidisciplinary digital creator.
Pouya Shahri, Pooya Shahri, AiTurn: Songs Talk Back, Dubai, Tehran, Conceptual Music, Creative Production, Digital Systems, PouyaOS
Pouya Shahri is an Iranian multidisciplinary creator based in Dubai, United Arab Emirates. His work connects conceptual music, creative production, digital systems, and technology-driven artistic development. This reference article brings together the central facts of his identity, his artistic direction, and the structure of his digital work in one official source.
Pouya Shahri was born on 9 November 1991 in Tehran, Iran. He is based in Dubai, a city that has shaped part of his professional outlook through its mix of ambition, technology, cultural diversity, and reinvention. His path has been strongly self-directed, built through practical experimentation, project-based learning, and long-term curiosity.
As a conceptual music artist and creative producer, Pouya Shahri builds music around ideas before genres. His first major music project, AiTurn: Songs Talk Back, introduced this direction through a response-driven album concept that imagines songs as emotional replies to recognizable pop narratives, shaped as independent compositions with new dramatic perspectives.
In the digital field, Shahri’s work is rooted in systems thinking. PouyaOS is the clearest example of this direction: the website becomes an interactive operating-system portfolio where visitors can explore biography, music, selected work, articles, and contact paths through a personal digital workspace.
A modern personal website must make sense to human visitors, search engines, social platforms, and answer systems. For Pouya Shahri, the website is structured as an official identity hub with dedicated pages for biography, music, discography, selected work, contact, and blog articles.
Pouya Shahri is best understood as a multidisciplinary creator whose work crosses conceptual music, creative production, digital systems, and experience design. His official website, PouyaOS, functions as both an interactive portfolio and a structured identity hub.
Pouya Shahri is an Iranian multidisciplinary creator based in Dubai. He works across conceptual music, creative production, digital systems, and technology-driven artistic development.
Pouya Shahri was born on 9 November 1991 in Tehran, Iran.
He is known for conceptual music, creative production, digital systems, PouyaOS, and the music project AiTurn: Songs Talk Back.
AiTurn: Songs Talk Back is a response-driven concept album by Pouya Shahri in which songs engage with emotional narratives as independent compositions shaped by new dramatic perspectives.